The Tasty Insight Lab
The Tasty Insight Lab
We are a marketing research and insight generation lab with a passion for people
We are a marketing research and insight generation lab with a passion for people
Spice Research was founded in September 2014. We are a marketing research lab, and we believe that “doing research” means designing knowledge contexts to uncover new configurations of meaning and make them visible.
We’ve learned that the two most important things don’t appear on a company’s balance sheet: its reputation and its people.Matteo Cantamesse
Owner & Dreamer
Founder, psychologist, researcher, professor – with over 20 years of experience in marketing research. Matteo works in design research and explores the intricate intersections between future, technology, and consumption. His passion for marketing (and beyond) challenges shines through in both his work and the many roles he embodies.
Motto: “Discover the present to dream the future”
Interests: Digital, Innovation, Niche markets
Jessica Vicenzi
Senior Researcher & Truth Seeker
A psychologist by training and naturally curious, Jessica has developed a deep passion for the challenges of marketing research. She explores behaviors, opinions, and narratives around people’s lives and consumption to uncover meaningful patterns and foster new knowledge frameworks.
Motto: “Doubt and constant questioning are the best friends of truth”
Interests: Sport, Food sector, Crime entertainment
Linda Provaznikova
Senior Researcher & Endless Explorer
Researcher and psychologist devoted to discovery, Linda firmly believes that there’s no industry in the world without questions worth answering. With a focused background in Psychology and Marketing, she helps companies understand people and their needs.
Motto: “Observe to understand – understand to innovate”
Interests: AI, Diversity & Inclusion, Animal welfare
Cecilia Adinolfi
Senior Researcher & People Connector
A traditionally trained psychologist turned researcher, Cecilia closely studies people and their inner workings to uncover even the deepest levels – both inside and outside organizations.
Motto: “Creating authentic connections”
Interests: Clinical Psychology, HR, Reading
Matteo Cantamesse
Owner & Dreamer
Founder, psychologist, researcher, professor – with over 20 years of experience in marketing research. Matteo works in design research and explores the intricate intersections between future, technology, and consumption. His passion for marketing (and beyond) challenges shines through in both his work and the many roles he embodies.
Motto: “Discover the present to dream the future”
Interests: Digital, Innovation, Niche markets
Jessica Vicenzi
Senior Researcher & Truth Seeker
A psychologist by training and naturally curious, Jessica has developed a deep passion for the challenges of marketing research. She explores behaviors, opinions, and narratives around people’s lives and consumption to uncover meaningful patterns and foster new knowledge frameworks.
Motto: “Doubt and constant questioning are the best friends of truth”
Interests: Sport, Food sector, Crime entertainment
Linda Provaznikova
Senior Researcher & Endless Explorer
Researcher and psychologist devoted to discovery, Linda firmly believes that there’s no industry in the world without questions worth answering. With a focused background in Psychology and Marketing, she helps companies understand people and their needs.
Motto: “Observe to understand – understand to innovate”
Interests: AI, Diversity & Inclusion, Animal welfare
Cecilia Adinolfi
Senior Researcher & People Connector
A traditionally trained psychologist turned researcher, Cecilia closely studies people and their inner workings to uncover even the deepest levels – both inside and outside organizations.
Motto: “Creating authentic connections”
Interests: Clinical Psychology, HR, Reading