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Our approach

Our approach

Culture, Sharing &
& Discovery

Culture, Sharing &
& Discovery

We have chosen to tackle our clients' challenges with an iterative approach:

We have chosen to tackle our clients' challenges with an iterative approach:

  • We define the business challenge
  • We explore the problem space
  • We design the methodology, sample, tools
  • We engage with people
  • We revise the research design along the way
  • We critically analyze the data
  • We delve into implications and consequences

Underlying *Magic*

Underlying
*Magic*

To ensure insights grounded in reality, we’ve found our magic formula:

Wasabi

Wasabi

A tool shared with our partners to ensure quality control in recruitment, where each person is evaluated based on participation, consistency, and contribution to the fieldwork – and where we closely monitor all participations.

QC

QC

We design questionnaires using multiple quality criteria and measure key KPIs – satisfaction, attention, interest, and consistency – in every quantitative project.

Lean

Lean

Project management, fieldwork, and analysis are iterative – allowing us to pivot at any moment and maximize our clients’ time and investment.

POC

POC

Each project has an owner who also serves as the single point of contact for the client – because the relationship should be fast, simple, and transparent.

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